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Loyal Subjects

loyal If you are faithful and devoted to someone or something, you're loyal. If you refuse to buy milk from anyone other than Farmer Jones, then you're a very loyal customer. A customer who is loyal is reliable and always true, like your trusty canine companion. Loyal comes from the Old French word loial which is similar in meaning to "legal," but if a customer is only loyal to you because the law requires him to be, that's not true loyalty. Loyalty should come from the heart, not a contract. A loyal customer is irreplaceable! So how can you create heartfelt “loyal subjects?” Those customers who will return again and again? By being loyal to them to start with. You can start by offering fr

Happy Friday the 13th!

Are you generally superstitious? Do you consider Friday the 13th an “unlucky” day? If so, you suffer from paraskavedekatriaphobia! Paraskavedekatriaphobia is the scientific term for the fear some folks have of the date Friday the 13th. But where did this fear come from? Why is the date jinxed? How did this phobia come about? There are many schools of thought on this matter. Many rumors run wild and cover the gamut from soup to nuts. One common belief is that the superstition surrounding this day began in the Middle Ages, originating from the Biblical times of the story of Jesus’ Last Supper in which there were 13 individuals present, whereas he died the next day on Good Friday. But other

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