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Are your guests suffering from Terriflying? Are they confused with your Loyalty or FFP Airline Rewar

Recent studies are indicating that many travelers are simply confused by loyalty and frequent flyer programs. YouGov, a global opinion and data company has released the following results: 54% of Americans surveyed find frequent flyer programs confusing 47% say hotel loyalty programs are difficult to understand 35% of frequent flyer program members surveyed don’t know how many miles they have in their accounts 36% don't know how to redeem their mileage rewards 47% of hotel loyalty program members surveyed don’t know their point totals. 33% don't know how to redeem their points What this means is your guests are literally leaving their rewards behind. The result may not always be repeat loyal

© 2020 by Marker InfoComm, Inc., a Hospitality Industry Technology Product Line Provider

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