Recent studies are indicating that many travelers are simply confused by loyalty and frequent flyer programs. YouGov, a global opinion and data company has released the following results:
54% of Americans surveyed find frequent flyer programs confusing
47% say hotel loyalty programs are difficult to understand
35% of frequent flyer program members surveyed don’t know how many miles they have in their accounts
36% don't know how to redeem their mileage rewards
47% of hotel loyalty program members surveyed don’t know their point totals.
33% don't know how to redeem their points
What this means is your guests are literally leaving their rewards behind. The result may not always be repeat loyalty, which is the ultimate goal. Launching and continuing to deliver on a clear, concise program is key. Marker InfoComm Inc/iHAMMS is here to help. We have been simplifying loyalty solutions for our clients for over 30 years.
With direct connections to over 50 airlines, 3000 hotels and other loyalty platforms, we can eliminate the confusion to help all of your rewards programs fly straight.