On this day in 1901, a 63-year-old schoolteacher named Annie Edson Taylor becomes the first person to take the plunge over Niagara Falls in a barrel. After her husband died in the Civil War, the New York-born Taylor learned of the growing popularity of two enormous waterfalls located on the border of upstate New York and Canada. Strapped for cash and seeking fame, Taylor came up with the perfect attention-getting stunt: She would go over Niagara Falls in a barrel.

While Taylor did survive her stunt, others that followed in this type of plunge-challenge tomfoolery had mixed results…some tragic and some successes. Here at Marker, we take things seriously when we urge our clients to “take a plunge into loyalty.” We leave no room for error, ensuring total success for our clients and generating enthusiasm and brand loyalty from their customers.

Navigating the waters in a loyalty program can be rough. To smooth the seas, consider Marker InfoComm, Inc. to launch a program that maneuvers around to meet your specific needs. Eliminate the daunting task of managing your own frequent flyer and loyalty programs. Invite us on board and we can guide you through the plunge!

SO, take the PLUNGE into LOYALTY.

Jump on in.

We have your safety vest.




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Fun Facts About Niagara Falls:

  • The Niagara Falls are located on the border of Ontario, Canada and New York, USA.

  • The Niagara Falls State Park is the oldest state park in the United States (1885).

  • The Niagara Falls are visited by around 30 million people every year.

  • The Niagara Falls were created by glacier activity around 10,000 years ago.

  • The Niagara Falls are made up of 3 waterfalls, the American Falls, the Bridal Veil Falls (smallest) and the Horseshoe Falls (largest).

  • The 3 waterfalls combine to produce the highest flow rate of any waterfall on earth.

  • The largest vertical drop is over 165 feet (50 metres).

  • The Niagara Falls are a source of hydropower, producing large amounts of electricity. Hydroelectric stations in the area divert less water during the summer when tourist numbers are high, ensuring a spectacular flow of water for visitors.

  • The Niagara River drains water from Lake Erie into Lake Ontario.

  • At the current rate of erosion, scientists believe that the Niagara Falls will be gone in around 50,000 years.

  • The Niagara Falls popularity has been boosted by a number of movies featuring the falls and even a daring performance by famous Illusionist David Copperfield in 1990.

  • Goat Island sits in the middle of the Niagara Falls, between Horseshoe Falls and Bridal Veil Falls.

  • A monument dedicated to Serbian-American inventor Nikola Tesla sits on Goat Island.

MilePost 66


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